Jill & Gill

Iris collection | Ready to wear 2017

Jill & Gill’s first collection of apparel ran as a timed release acoss 24hrs via the Jill & Gill web shop in October 2017. Sales through the website exceeded expectations and the collection sold out in its first drop. This campaign was purely driven by social media.

This collection is currently sold out with plans to re-launch the Iris illustration in AW19.